Vision & Mission

Vision – We aspire…

 to be the ‘premier Northern distributor of petroleum products in both inland industrial and marine bunkering services’.

• to provide service excellence whilst assuring our esteemed customers of premium products and
• to deliver with promptness and efficiency, adhering to specifications backed by a market driven management team.

Core Competencies and Resources

The company’s core competencies & strategic resource allocation are found in our:

1. Having an excellent reputation, experience, impeccable operations standards and thus confidence and competency in managing the day to day business of supplying petroleum products to our portfolio of established customers;
2. Possessing an excellent & market driven team to manage its operations from business administration, finance, marketing, warehousing to technical support;
3. Emphasis on serious ‘customer engagement’ in every sense of the word to further engender a wholesome business relationship, retain our portfolio of customers and to constantly create new and sustainable value propositions for them;
4. Prudence in financial policies to ensure fulfilling customers’ requirements and also to be in compliance with our Principal’s supply policies.

Since inception, we have achieved rapid and significant growth amidst the tumultuous backdrop of the country’s economic upswings and downswings, especially in recent times. Our main geographical focus of business is within the states of Penang, Kedah, Perlis and Northern Perak.

Key Products Segments Representation

• Industrial fuels and lubricants
• Domestic marine bunkering supplies and services
• List of customers are major MNCs, leaders and pioneers of the local industries, SMIs and hi-tech manufacturing concerns.

Accolades, Awards, Achievements – Shell M’sia

• Shell Achiever Competition, Greases 89/90
• Consumer Solus Dealer 1996
• 20 Years Service Award 2001
• Priority Club Member 2007-2016
• B2B 1st Half Challenge 2007
• DSR Top Volume-2nd Place 2009
• DSM Special Award-1st Place 2010
• Appointed Light Branded Reseller for Shell Fuels 2012

Human Resource Policies

Zue Huat Trading Sdn. Bhd. has always believed in meritocracy and therefore our policies are thus inclined. The salient aspects are captured below:

• Fair and just compensation commensurate with responsibilities, performance and ability,
• Prompt and timely salary and incentive payments,
• Compliance with all Government policies pertaining to employees’ benefits and safety requirements,
• Continuous training & development for all members to improve and enhance competency levels and to remain motivated,
• Clear mapping of career paths within the organisation.

Environmetal Policies

It is apparent in the last two decades that environmental degradation has been a serious threat to the world’s populace in every sense of the word. Global warming, drastic changes in weather and the rising sea level are alarming issues which need to be addressed, its causes subdued and its effects reversed. In order to reduce our carbon footprints and reduce the onslaught of man’s destruction upon our planet companies should and must be proactive in playing a role through their CSR programmes to effect some pertinent changes. We have initiated and implemented some policies and actions as provided for below:

1. Reduce, reuse and recycle as much as possible in every part of our operations.
2. Disseminate such ideals to all stakeholders to widen the scope and awareness through a series of campaigns.
3. Adopt and instil a green culture within the organisation through its daily operations and periodic training programmes.
4. Promote the use of eco-friendly products where possible i.e., Free eco bags for distribution in our public seminars and promotional activities.

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